February 2012
1 post
5 tags
El Zonte - A Smile Like This
There are places that grow inside you.
2 weeks ago, when I walked into the small surf village of El Zonte, i didn’t realize I had an appointment with reality. The village kids were laughing and calling me Hollywood because of my sunglasses. You should have seen the smile on their faces, growing up with that giant wave in their backyard.
They have nothing on their feet, but never seem to...
January 2012
1 post
6 tags
Salvador - The Eldorado Pilgrim
I needed some time alone with the Architect.
By the ocean, I can find peace and focus to imagine, scheme and draw how I see the future in my mind. For this two weeks retreat, I chose the Eldorado surf resort located in the small El Zonte village. Surfers were somehow intrigued that I was more into books than waves.
But I found my perfect wave, inside me.
November 2011
2 posts
3 tags
Les Montures vintage frames
A small boutique with great selection of vintage frames and sunglasses located in the Mile End. Make sure no one else at the office looks smarter than you.
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The House We Found
Our creative director had the brilliant idea to take us offsite for a little classe verte. We just welcomed 3 new creative teams and he felt that we had a little more bounding to do in order to produce more award winning material in the future. Read be trapped togheter in a shack, fighting for beds / hot water.
Between two brainstorms we challenged the forest and found a timeless house by the...
October 2011
4 posts
7 tags
High Line Park in the morning
Before I say goodbye to NYC, I had to take a final walk in High Line Park. The urban equivalent to a beach introspection promenade.
5 tags
Columbia University campus
So is there any secret societies here? I asked the guide.
Yes. The initiation rite of one of the most pretentious one consist in buying a first-class ticket to Tokyo and shred it in front of everybody.
10 tags
Sid Lee's Meet and Greet in SOHO
In a recent visit in NYC, our Sid Lee’s CEO stumbled upon this joint. Tacombi is a small mexican restaurant where you can enjoy tacos made out of an old westfalia and have killer juices. This was the best place to host our portfolio night.
This is Sid Lee at it’s best, selling the dream abroad and bringing home the best talent. Each aspiring talent had 10 minutes to showoff his...
6 tags
Williamsburg's Flea Market
My friend Rachel made an intership at the Agency. She’s now hipster-ballin’ big time in NYC so I joined her for a visit of Williamsburg’s flea market.
September 2011
3 posts
4 tags
WatchMeet the SID LEE’s CEO, a very serious guy.
This is a short video I made to introduce the SID LEE workspace and people. This is actually pretty close to everyday business.
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WatchMoment Factory Headquarters
Sid Lee, Moment Factory, Ubisoft and Cirque du Soleil are 4 of the most creative companies in the world. The fact that they are all based in Montreal in even more amazing. This a short visit of Moment Factory’s headquarters in preparation for the Advertising Week panel next week.
6 tags
La maison Shaughnessy
Protected as a heritage building, La Maison Shaughnessy was incorporated into the Centre Canadien d’Architecture de Montréal. We were privilieged to step inside to visit the magnificient solarium.
Next to the sunlight room is the a small fireplace salon that smells just like elementary school. My good friend JP Thibault, appreciating this small surprise on our schedule.
...
August 2011
2 posts
6 tags
4 tags
SANTORINI: Come back now
A few more still frames from BRAVO’s upcoming video Ton retour. These were shot in Santorini, Greece by Isaac Larose and Marie-Claire DB.
July 2011
3 posts
9 tags
The Return of a Prince
Once upon a time, there was a prince with no kingdom.
He travelled the world for many months, searching for the best textiles to cut his new costumes. On his incredible journey, he met other nobles from all over Europe. They could easily tell he was a real prince by the way he always dresses so well. But they were always asking, where could they find his kingdom? Isaac simply smiled.
His kingdom...
6 tags
Charlie where are you?
These are actual still frames from my upcoming video Ton Retour. It will be an epic lovesong / lookbook / shortfilm. I don’t even know how to call this stuff anymore…
It will tell the story of up and coming model Charlie Hunter, waiting love letters from oversea. This scene is taking place on a Mile end rooftop when she finally sees her true love homecoming.
Charlie is represented by...
8 tags
I Love You Boat
Both the sky and the river were gorgeous as we climbed the Belvü yacth for the Newad Agency client’s and family cruise. This is me and Thomas Leblanc from the content department taking our navy looks really really seriously.
My good friend Oliver Ceballos who used to be a media buyer douche. That is why he’s still on some VIP events lists. Kidding bro.
With Newad VP and Nightlife...
June 2011
6 posts
8 tags
Secret Food Club: Set up the Sun's table
Last venue of our Secret Food Club (previously) took place on this Old Montreal rooftop.Personalized invites, a weird and unsafe elevator and a stunning skyline view didn’t fail to impress new members of the Club. John Mike and his crew from Tripes & Caviar know how to cook summer memories.
Usual suspects.
Our hosts Constance and John Mike.
Me and V.
Veal hearts...
7 tags
Hampton Beach: Salty Breeze
In my attempts to romanticize this pizza-by-the slice kingdom, I walked a few miles away from the boardwalk to discover this private road.
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It’s hard to tell by looking at the picture, but this bench is perched over a 40 feet cliff.
Flag obsession.
In this local street, a man is sweeping the house front to make it more appealing just before rental season.
This dune might...
11 tags
Hampton Beach is not part of "The Hamptons"
I had my bag packed full of oxford shirts, a few Monocle magazines and a brand new pair of boat shoes, ready to spend a few summer days the “Old money way”. After an hour on the road, my colleague announced me that this 2-day last minute trip I just jumped in was in fact heading to Hampton Beach.
Anyways, I was still able to capture those sweet “Coney Island vibes” and...
5 tags
A backstreet party
First I heard the music. Then the voice of an old english lady: “Would you like a corn?”
One thing I really appreciate about Montreal is the possibility to get lost anywhere. All you have to do is to cut across a backstreet and you find yourself in a completely different garden.
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A window.
A terrace
I stole this cliché above the fence. Can’t believe they have...
9 tags
On the set : Superclub Videotron
This set was awesome. The biggest lighting setup I’ve ever seen. Senior colleagues were mocking me because I was running around taking pictures like an intern. But look at this setup! Yon can catch the 3 spots campaign on air right now. Superclub Videotron is a huge video rental franchise.
Below is a massive UFO hold by a crane, bouncing light all over the store front.
Copywriter...
8 tags
This Ritual Is Sacred
After the loss of a relative, Mario Lafrenais had to go through the cookie-cutter process of funeral services.
In these moments, everything goes so fast that you kinda loose the sacred touch with the funeral rituals.
It’s the idea of paying a little more respect to this ritual that brought Moine Urbain to design elegant ceremonial Urns.
The workshop / house / boutique undercover in...
May 2011
3 posts
9 tags
A House By The River
My parents own a house by the Saint Lawrence River. This is the kind of houses you see in bank commercials. Once the children are gone and you have plenty of hobbies.
Laying in their bed, you can watch the morning cargo ships pass between your toes. Every walk I took on this shore became a prehistorical adventure. Changing weather, seagulls, and the water.
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6 tags
Let's skip dinner
It is ok to drink cheap wine from a brown paper bag after work.
12 tags
The Dome of Light
When you enter Fly Studio’s workspace for the first time, you have no choice but to be stunned by the intense shaft of light that pours down through the dome ceiling. After a couple editing sessions, I finally got to ask about this curious installation. Thanks to JP who showed me behind the curtain.
The light that goes through the dome is not the actual direct sun. It is in fact a...
April 2011
5 posts
10 tags
Lost in post-suburbia
I woke up in a post-retail nightmare. No more comforting brands. No more loyalty reward program. No more overtime bonus possibilities.
I tried to figure out what happened during those 9 years. Why didn’t I run away? Was it the fear of adventure? Was it the comfort of my average aspirations?
Now there was nothing left except a few clipart posters. It was too late, this place took all the...
8 tags
Curious garden behind Chateau Saint-Ambroise
Trying to find the entrance door for a Casting Studio, I walked around Chateau Saint-Ambroise to find this curious installation. There is a lot of heritage factory buildings along the Canal Lachine. Built in 1882, the Chateau was originaly a textile factory. Nowadays, it has been subdivised into spacious lofts and offices.
The inside of the Chateau is so vast and silent.
...
5 tags
Darwin Casting Studio
Today’s casting session was taking place in Darwin Studios opened a few weeks (days) ago. According to twenty-something owner Catherine, the studio provides a closer location for casting directors and production companies based in the Mile End area. It is in fact located just under Jet Films and Attraction Media. Smart move.
To those unfamiliar with the business, a casting studio is simply...
12 tags
Ouvre Ton Coeur @ Salon Officiel
I never really been into clubs, so when I arrived in Montreal, I was looking for a small venue where you could just hang out with locals. I discovered the Salon Officiel, a small neighbourhood bar with capacity of about 200 and a cute dj booth / dance floor area.
Every saturday, two DJs and I are hosting a little soirée there called Ouvre Ton Coeur where we invite “local influencers”...
10 tags
New York: The Friars Club
During New York’s advertising week, we had the priceless chance to be invited into the most iconic comedy stronghold: The Friars Club. Well the place has in fact it’s pricetag, if you consider a 75K membership a year, according to a waiter I discreetly asked.
The place has been home of many and many comedian’s roasts over the last decades (century?). Looking at the black and...
March 2011
4 posts
7 tags
Behind Closed Doors
There are places you approach with great respect. The heritage they hold inside their walls must be preserved and pass throught rituals and tradition to only a select few.
Behind closed doors, The Brotherhood holds hands as it honors the tales and the blood of the founding fathers. In order to see what the future holds, a man must understand the secrets of the past.
Inside his heart, a good man...
8 tags
The Magic Hour
Just when we thought all hope was lost, the daylight saving time switch grabs us and pull our heads out the water. We made it. Spring is here.
à
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Random Space Camp Stuff
Caught in the day to day operations of the Space Camp, we tend to forget that we got an extroardinary job surrounded by very talented people. What we now call meetings and briefs and presentations simply used to be call : a dream. Let this be just a reminder.
She got me to wear the princess outfit. I’m YOUR princess.
Small brainstorm room, also used for products close up...
9 tags
Secret food club
Secret food venues are the new book clubs. I’m usually a pretty conservative guy when it comes to explore food, especially when animal heads are still attached. But this is the whole concept behind John Mike’s secret food club called Tripes & Caviar. Each month, a select few are invited to a secret venue announced 24h in advance.
John Mike explaining tonight’s menu,...
February 2011
4 posts
9 tags
La nuit blanche de Montreal
La Nuit Blanche de Montreal is an open celebration of our city. Together we head downtown with undercover flasks and fall in love with random girls at art galleries. In this surreal adventure, everything seems new again. As hundred of venues open their doors for the night, we become tourists in a city that we thought we knew.
On our way to the Old Port, we climbed on the rooftop of...
7 tags
This man built a time machine
In this post-twitter world where everything is just a reblog, a meme or a cute girl on a random tumblr, photographer Marc Monplaisir takes pictures on wet glass plates. He had this time machine built and literally takes 1 hour to produce a pose. This really worth that you stop your fingers from endlessly sliding your trackpad for a sec.
Today I have my picture taken for an Infopresse article...
5 tags
The future is so bright
On my way to work, I got lost in the city.
As I needed a few minutes to rest, I layed my head on the pavement and fell asleep. All I could see was the neverending blue. I was not afraid. The future seemed so bright.
I saw a ladder that was getting lost into the clouds. I put my feet on the first step, then the second. Never look down. I am not afraid. The future is so bright.
6 tags
SACACOMIE LAKE : the quiet rock where you can...
There used to be a secret rock where you could sit and speak with the animals of the forest. One day, a native hunter tried to gain advantage of this and broke trust with the forest. Three great bear came and drown him into the lake. From this day on, the animals remain silent.
For our holiday’s getaway, SID LEE brought us to that mystic Sacacomie Lake.
Me, having the tube of my...
January 2011
2 posts
6 tags
Shooting a hockey TV commercial
On the set of our tv ad for La série Montréal-Québec. A reality show about the ever rivality between Montreal and Quebec city hockey teams. We shot this commercial overnight in a suburban arena. After 18 hours on the set, the average kick of a coffee is 4 minutes.
Director Christian Langlois and crew.
NHL famous referee and tv host Ron Fournier showing copywritter Christopher Jones how to...
9 tags
BOTA BOTA : a water getaway
BOTA BOTA is a floating spa that is beached in the Old Port area of Montreal. Designed by SID LEE Architecture on a upcycled ferry, it offers a 360 view of the Vieux Port and Saint-Lawrence river. Warm yourself inside the belly of a whale.
A view of the famous Habitat 67 installation. Rich ass condos from the 60s futuristic era. Cars still don’t fly though.
On the front deck, you cant...
September 2010
2 posts
9 tags
Bromance in San Francisco
San Francisco, I will come back for you. My friend Alex Champagne and I were shipped 48 hours in San Francisco to test drive the new Ford Fiesta on California scenic roads. You can watch a bombe.tv video we made here.
The air of the West Coast is just different. The ocean, the trees, the sky, everything is just bigger here.
So we took the car and road map for an extroadinary road test...
9 tags
Above it all rooftop
Life is easy when you have your head in the clouds. Bombe.tv has been invited to a special event for bloggers hosted by Bombay Sapphire. The secret venue was a 1.4M$ two story flat in downtown Montreal.
First floor, you can see the terrasse at the end.
Living room on the second floor.
Carrie from blog leszurbaines
I will always love you. Never let me go.
John Mike making some...
August 2010
2 posts
8 tags
AEDIFICA Architecture's office
Portes ouvertes design Montreal is a special day where you can sneak in some really cool office spaces. Blogger Tamy Emma and me visited Aedifica Architecture.
4 tags
VEGAS: Where am I?
My crew and I were shipped to Vegas for a 48h trip, shooting documentary footage for Cirque du Soleil. In this city of all vices, I spent 12$ the whole getaway.
Director Geoffroy Hays on the grid, 150ft above the training studios.
Partner Maxime Fleurant on our villa balcony.
Hide and seek in Vegas.
June 2010
2 posts
7 tags
CANNES: The Blue Lagoon
We took a day off from the Cannes Lions conferences (previous story) to take a little getaway trip on a ferry across the bay. This place is famously home of the Iron Mask’s prison. Talking to locals, we found a path across the island to a secret lagoon where you can cliff dive. See the full adventure in a bombe.tv video here.
9 tags
CANNES: the tipping point
I was drunk. Feeling the waves crashing on my ankles as I was looking at all the yatchs illuminating the bay. This is where I realized how much I liked advertising. How much the search for simple but persuasive ideas was now what motivated me. No more cameras. I had to make a quick move. I would find a way.
That night, I made myself a promise. I smiled at the ocean and came back to the black tie...