June 24, 2010
CANNES: the tipping point

I was drunk.
Feeling the waves crashing on my ankles as I was looking at all the yatchs illuminating the bay. This is where I realized how much I liked advertising. How much the search for simple but persuasive ideas was now what motivated me. No more cameras. I had to make a quick move. I would find a way.

That night, I made myself a promise.
I smiled at the ocean and came back to the black tie beach party.

Director Geoffroy Hays on our appartement balcony.

Lovers at sunset.

You might wanna check our Cannes Lions coverage we produced in collaboration with Infopresse. Part 1 - Part 2 - Part 3

Arnaud Granata, Infopresse editor and me, getting emotionnal on the Majestic beach.

  1. takemeawaytv posted this
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